E-Reader Race to Zero Speeds Up: Borders Cuts Prices on Kindle Killers You Probably Haven't Bought
Time to catch up, Kindle competitors that aren’t Apple (AAPL). Borders (BGP) is starting out by cutting the price of its flagship Kobo reader to $129, down from $149. And the super-low-end Aluratek Libre reader is now going for $99.99, down from $120.
Barnes & Noble’s (BKS) cheapest Nook, for the moment, is stuck at $149, but it’s hard to imagine that price sticking through Christmas.
Meanwhile, anyone have any sales data on any of these things? Amazon boasts that its new Kindles are its “fastest-selling ever.” And it declines, as always, to explain what that means in numerical terms. But I believe that’s as good as–or better than–Barnes & Noble, Borders, et al, which are even quieter about their sales.