AOL and Facebook Get the New Yorker Treatment
Within the next several weeks, the New Yorker magazine will be publishing big pieces about a pair of digital icons located on the East and West coasts–an assessment of the turnaround at AOL by staff writer Ken Auletta and a profile of Facebook co-founder and CEO Mark Zuckerberg by Huffington Post senior contributing editor Jose Antonio Vargas.
For the Zuckerberg piece, Vargas was given a lot of access by the Silicon Valley social networking kingpin, including rare interviews with Zuckerberg’s inner circle and also longtime girlfriend and full-time med student Priscilla Chan.
And Auletta–whose big New Yorker takeout on Google (GOOG) turned into a book that is now being turned into a movie–will be assessing the turnaround efforts at AOL (AOL), which is now being led by former Google exec Tim Armstrong.
The Internet icon has seen troubled times in recent years, including a spinoff from Time Warner (TWX), which should make for interesting fodder for Auletta.
Also in the tech-topic kitty at the New Yorker, sources said: A profile of troublemaking Gawker Media impresario Nick Denton by Ben McGrath, which I am hoping will include his terrific tour of Chinese markets near where he lives in Manhattan’s SoHo.