Peter Kafka

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Steve Levitan Gets His Wish: "Modern Family" Leaves Hulu (Briefly)

“Modern Family” creator Steve Levitan says he loves the Internet, but says he wants his show off the Web. Because the eyeballs it attracts don’t do him any good.

Wish granted! Temporarily.

Turns out, Levitan’s show has been off the free Web–Hulu, ABC.com and ABC’s free iPad app–for the past month or so. Hulu, which is co-owned by News Corp.’s (NWS) Fox, Disney’s (DIS) ABC, and GE’s (GE) NBC, explains that its streaming rights for the show expired on July 27. And that the show will be back this fall.

That seems a little weird, because you can still watch online episodes of most other big network shows that aired last year. But I’m told that while some ABC executives were actually in favor of taking Levitan at his word, “Modern’s Family”‘s temporary absence isn’t a punishment, but has to do with the release of the show’s first DVD set, due out later this month.

Which makes sense. Because even in 2010, Hollywood–in this case News Corp.’s Fox, which produces the show–still values analog dollars more than anything the Web can produce. So if the TV guys think there’s a chance that free Web shows cut into DVD sales….

And while these windows/channel conflicts aren’t going away anytime soon, they remain confusing.

For instance, you can still watch the last episode of “Lost” on Hulu, even though the DVDs of the last season went on sale a couple of weeks ago. But Hulu says the series finale  will disappear from its site on September 20. And that it won’t be showing seasons 1 to 5 after the end of 2010. Go figure.

But! You can still watch “Modern Family” on the Web, without breaking the law. All you need to do is wrangle a Hulu Plus invite, and you can watch it on your Web browser, or on your Apple (APPL) iPad or iPhone, for that matter. Is that worth $10 a month to you?

In the meantime, cheapskates will have to get by on free Web clips like this one:

And here’s a clip of Levitan explaining his beef with Web video, at our D8 conference in June:


comments so far. Add yours.

  • Anonymous

    I LOVE “Modern Family”, but the greedy ludite Levitan is about to lose a viewer.

    Put it on as many reasonably-proceed outlets as are available, and watch your viewership blossom.

    Or restrict the number of eyeballs watching your show and become a dinosaur like the music industry.

    Don’t be so short-sighted.

  • http://www.facebook.com/anna.matteo Anna Matteo

    Prova

  • http://www.swift2.blogspot.com Swift2

    Maybe if the Internet licenses and cash accrued only to the producer… and the actors…

    Broadcasting is the dead hand of capital. We’ll be better off when the last network has been hanged in the guts of the last cable provider.

  • http://www.facebook.com/people/Alec-Lunsford/38405739 Alec Lunsford

    Love the show! This will just make me have to dl the shows in other ways that do him less good.

  • http://twitter.com/jponch Jared Ponchot

    I am a Hulu Plus subscriber and all the Season 1 episodes are gone for me too, so that statement at the end of this article was inaccurate.

  • http://mediamemo.allthingsd.com/ PKafka

    You’re correct! I’ll ask Hulu and see what they say.

  • http://mediamemo.allthingsd.com/ PKafka

    Thanks for noting this, Jared. Led to this post: http://mediamemo.allthingsd.co.....y-problem/

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