Kara Swisher

Recent Posts by Kara Swisher

Microsoft of Arabia? If Windows Phone 7 Is as Freaky as This Ad, BoomTown Will Take One Now!

Cue the desert music, mix in some swirling dust and a mirage, use a Middle Eastern font and a mysterioso tagline of “The Revolution Is Coming,” and show it at a movie screening of “Lawrence of Arabia.”

At least Microsoft (MSFT) will not be spending its badillions of advertising dollars on the launch of its Windows Phone 7–playing catch-up in the smartphone race–without some style.

While the trailer below seems to be a one-off for an event in London, it’s still very different from the basic marketing around the Apple (AAPL) iPhone (“It’s magical!”) and the Google (GOOG) Android mobile operating system (“It’s for manly men!”).

In any case, coming for the holidays, Windows Phone 7 should prove to be a welcome respite from enduring the tiresome bickering of those two behemoths.

Here’s the video of Microsoft’s sheikh effort, followed by a recent, more-hipster video of Xbox Live on the Windows Phone 7:


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald