Kara Swisher

Recent Posts by Kara Swisher

Microsoft of Arabia? If Windows Phone 7 Is as Freaky as This Ad, BoomTown Will Take One Now!

Cue the desert music, mix in some swirling dust and a mirage, use a Middle Eastern font and a mysterioso tagline of “The Revolution Is Coming,” and show it at a movie screening of “Lawrence of Arabia.”

At least Microsoft (MSFT) will not be spending its badillions of advertising dollars on the launch of its Windows Phone 7–playing catch-up in the smartphone race–without some style.

While the trailer below seems to be a one-off for an event in London, it’s still very different from the basic marketing around the Apple (AAPL) iPhone (“It’s magical!”) and the Google (GOOG) Android mobile operating system (“It’s for manly men!”).

In any case, coming for the holidays, Windows Phone 7 should prove to be a welcome respite from enduring the tiresome bickering of those two behemoths.

Here’s the video of Microsoft’s sheikh effort, followed by a recent, more-hipster video of Xbox Live on the Windows Phone 7:


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik