Viral Video: Facebook Live vs. Google Beat
While the Silicon Valley digital giants are fighting on much bigger playing fields, BoomTown is enjoying the mini-battle brewing between Facebook Live and Google Beat.
What, pray tell, are those?
Well, Facebook Live launched about a month ago, and includes all kinds of insidery videos from the social networking giant.
Facebook Live notes on its Facebook page that it is an “official live video streaming channel, providing a deeper look into our features, partners & employees.”
That includes interviews by Facebook’s marketing exec Randi Zuckerberg, live event streaming and also a look-see at demos.
Google (GOOG) has been putting up a lot of videos on its official YouTube channel for a while now, such as executive talks, tips, product explainers, life-at-Google vignettes and even a Rubik’s Cubes Googley art wall competition.
Now, it seems to have upped the stakes with last week’s launch of Google Beat, which is–as a blog post described it–a video series that “highlights some of the hottest searches on Google in the U.S.”
This past week, searches centered on Glenn Beck’s “Restoring Honor” rally and hurricane information, which seems like a good fit.
Personally, I like both entries from Facebook and Google and want even more.
What about a look inside Facebook Mark Zuckerberg’s sock drawer? Or perhaps a gander at exactly what Google co-founders Larry Page and Sergey Brin searched for over Labor Day?
I say, the more, the merrier–or, in this case, the geekier, the nerdier!
Although here is something to ponder: While Twitter is likely minutes away from broadcasting “Twit Wit,” would Apple (AAPL) ever do something like this?
(Answer: Never ever ever.)
Here are two recent Facebook Live posts–one an interview of the Places team and the other a tech talk on Facebook infrastructure.
They are followed by the first two Google Beat episodes, starring Anne Espiritu, as well as the ever-changing colors of Google’s signature exercise ball.