Kara Swisher

Recent Posts by Kara Swisher

Ongoing Brain Drain Claims Yahoo Finance Head

Another significant departure from Yahoo: Steve Schultz (pictured here), who was GM of its important and powerful Yahoo Finance unit, has left the company to become COO of Pageonce, an online personal-finance “assistant.”

Yesterday, the editor-in-chief of Yahoo’s Shine women’s site, Brandon Holley, left Yahoo to run Lucky magazine for Condé Nast.

Also recently gone from Yahoo (YHOO): Social platforms head Neal Sample to eBay (EBAY) and Jason Titus, who ran its communications products unit and whose next job is unknown.

Schultz, though, is landing at a Palo Alto, Calif., start-up that has raised $8 million in venture funding. Pageonce collects online financial information and displays it on a unified and personalized page.

Schultz, who has been at Yahoo five years, was, according to his company bio, “responsible for business and content strategy and oversees business development, partnerships, marketing and sales. Prior to this role, Steve led product efforts in Yahoo!’s personalization products group, where he launched Yahoo!’s unified user profiling platform and managed personalization strategy and implementation efforts for Yahoo.com and My Yahoo!”

In the interests of fairness, BoomTown lobbed an email into PR at Yahoo tonight for the name of the person taking over for Schultz and also a list of major execs the Silicon Valley Internet giant is hiring.

Yahoo said no one has been named yet to replace Schultz.

Here is the press release on his new job:

Pageonce Names Steve Schultz New Chief Operating Officer

Company Strengthens Executive Team with Recognized Leader in Consumer Finance

Palo Alto, Calif.–September 9, 2010–Pageonce, the award-winning personal finance assistant, today announced that the company has named Steve Schultz, as its new chief operating officer. Schultz is a demonstrated leader in the consumer finance category, and brings a wealth of experience in product development, strategic partnerships, and business strategy.

In this role, Schultz will lead Pageonce’s business and sales strategy, distribution partnerships, business development and help guide the company’s strategic development into mobile personal finance. Schultz joins Pageonce from Yahoo! where he was the head of Yahoo! Finance, the #1 financial news website, and Yahoo! Real Estate businesses.

“Steve’s leadership and experience will be an invaluable asset to Pageonce as we continue to develop products and increase market share within the personal finance category,” said Guy Goldstein, Pageonce CEO and Founder.

During his tenure at Yahoo!, Yahoo! Finance doubled its market share attracting more than 40 million unique visitors according to Comscore. He led its business and content strategy, business development and strategic partnerships which included relationships with Intuit, Fidelity Investments, Dow Jones, ScottTrade, Bankrate and Bloomberg.com. He was also responsible for Yahoo! Finance’s original content strategy, oversaw the site’s push into mobile applications, and entered partnerships with dozens of new content providers. With Yahoo! Real Estate, Schultz helped lead the site from the #10 to the #2 real estate destination on the Web, was named one of the 100 most influential leaders in the real estate industry by Inman News in 2009, and architected a strategic partnership with Zillow.com in 2010.

“Pageonce shares my focus on developing and delivering forward-thinking personal finance products that fit the needs of today’s on-the-go consumers. Today that means focusing first on mobile,” said Schultz. “We have a very promising future and I’m looking forward to being a part of it.”


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I’m a giant vat of creative juices.

— David Pogue on why he’s joining Yahoo