Google: Mobile Queries Up 4X in the Past Year
Mobile search has long been additive to PC search–away-from-home queries heaped atop the innumerable others conducted from our desks. But that’s changing, and rapidly, too. Consider this metric, offered by Nick Fox, Google’s director of product management, at the 2010 Citi Technology Conference Wednesday: Mobile queries from fully featured mobile browsers have increased by a factor of four in the past year.
Fourfold growth in a single year. An astonishing increase, though inevitable given the rapidity of growth we’ve seen in mobile recently. And great news for Google (GOOG), for which mobile search is already big business. By Citi analyst Mark Mahaney’s estimate, Google Mobile revenue will exit 2010 at a $500MM net revenue run rate.