Peter Kafka

Recent Posts by Peter Kafka

Google to Apple: Thanks for Playing Nicely!

Now that Apple has formally let Google’s AdMob into its iPhone/iPod/iPad platform, Google has posted a thank-you note, via a blog post from AdMob chief Omar Hamoui. The truth is, Apple (AAPL) has been more or less ignoring its AdMob ban throughout the summer. But Hamoui and the rest of the Google (GOOG) gang will be happy to see the formal change, anyway. Presumably the same goes for antitrust regulators.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web