Nielsen: Mobile App Usage Is Increasing
Since Apple (AAPL) popularized the idea of mobile phone apps two years ago, smartphone owners are downloading more apps onto their iPhones, Android phones and Blackberry devices.
According to a new survey by Nielsen of more than 4,000 smartphone users who have downloaded at least one app in the past 30 days, the average number of apps they have on their phones has increased to 27 in August from 22 last December.
Users of Apple’s iPhone significantly tops that with an average of 40 apps on their phones. But Android and Blackberry owners’ app usage has also steadily increased to 25 apps and 14 apps, respectively, from 22 apps and 10 apps last December. Android phones can be made by a number of mobile phone makers but they all run on Google’s (GOOG) mobile operating system. Canadian company Research in Motion (RIMM) makes Blackberries.