Kara Swisher

Recent Posts by Kara Swisher

OpenTable CEO Jeff Jordan Talks About Groupon, Mobile Growth and Why IPOs Aren't That Scary!

It was certainly high time that BoomTown made a reservation–oh, I had to make that pun–to check in with OpenTable (OPEN) CEO Jeff Jordan.

The well-liked and voluble Silicon Valley exec–who had worked in a top job at eBay (EBAY) before moving over to the online restaurant reservation service and taking it public last year–has actually been up to a lot recently.

That includes a discount-coupon program that was just rolled out called Spotlight, which Jordan doesn’t even try to pretend is not a copycat move to take advantage of all the excitement around Groupon.

And there has been more, from adding restaurant reviews to a cloud computing offering to, most importantly, a big push for its mobile apps, which have been growing wildly.

Jordan also discussed how leading a public company has been going, especially since many Internet outfits have been avoiding the prospect.

So far, the company’s post-IPO life has been going well. OpenTable stock has been performing strongly this year, up 118 percent in the year to date, compared to many more lackluster performances in the sector.

Jordan, who had been in consideration for many big Internet CEO jobs, talks about all this and more in the video interview below:


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle