Kara Swisher

Recent Posts by Kara Swisher

Exclusive: Facebook Snatches Another Google Ad Exec (This Is Getting Ridonkulous!)

Facebook–in its ongoing quest to poach as many Google execs as possible–has hired a well-regarded and upcoming ad sales and operations exec, Emily White (pictured here), away from the search giant.

White once worked for former Google exec David Fischer, who bolted to the social networking giant in late March to take a job as VP of Advertising and Global Operations.

Fischer worked for former Googler Sheryl Sandberg, who is now Facebook’s COO. (You get the Silicon Valley daisy-chain pattern here, right?)

Thus, White will work for both of them again, this time running the business and monetization side of local on a global basis.

According to her profile on LinkedIn, White is still employed at Google as a senior director of emerging businesses in its marketing and advertising unit.

But she began her stint at Facebook this week, a move which she and also Facebook confirmed after a Friday night email from BoomTown.

White, 32, has been at Google since 2001.

Please see this disclosure related to me and Google.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”