Ty McMahan, Reporter, The Wall Street Journal

PepsiCo Unveils Winners Of New Start-Up Incubator Program

September 13, 2010 at 12:59 pm PT

PepsiCo Corp. (PEP) set out in June to find 10 relatively unheard of start-ups to put it on the cutting edge of digital media and social marketing.

Now the company has announced the winners of the inaugural PepsiCo10, an incubator program that matches technology, media and communications entrepreneurs with PepsiCo brands for pilot programs set to launch in the coming months. PepsiCo is working with the companies to tailor its marketing message to their technologies.

PepsiCo partnered with venture capital firm Highland Capital Partners to pick the companies from among 500 applicants.

“This could be a company-maker if you’re a young company,” Highland Senior Vice President Michael Gaiss said.

Gaiss said Highland has already met with several of the companies selected. No investments have been made, but conversations are ongoing, he said.

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Tagged with: advertising, digital, digital media, entrepreneurs, frontpage, Highland Capital Partners, incubator, Michael Gaiss, PepsiCo, PepsiCo10, social marketing, start-ups, The Wall Street Journal, Ty McMahan, Venture Capital Dispatch

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