Kara Swisher

Recent Posts by Kara Swisher

Viral Video: We Didn't Start the (Google Instant) Fire!

The new Google Instant search feature is irksome to an oldster like BoomTown, but I can certainly see why the ADHD kids would love it.

And, apparently, so do makers of viral videos, with regard to the Silicon Valley search giant’s innovation.

Here are two out there, using the just-launched service in conjunction with music, much as Google (GOOG) did in its own version using Bob Dylan, also below.

The first uses the go-to Internet spoof song–Billy Joel’s “We Didn’t Start the Fire.”

Enjoy:

Please see this disclosure related to me and Google.


Latest Video

View all videos »

Search »

The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web