Lauren Goode, Reporter, The Wall Street Journal

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Samsung is Latest to Push Mobile Media and Apps for TVs

As Samsung Electronics promotes its version of Apple’s iPad Thursday, the company is also revealing its answer to the iTunes store — or at least the video portion of it.

As part of the U.S. unveiling of the Galaxy Tab, a mobile device with a 7-inch screen, Samsung is showing off a new media and entertainment platform for mobile.

The move is yet another step by a technology company to keep up in the mobile-device arms race, which involves not only phones and tablets but also the media and applications that run on them.

The entertainment portal, named Media Hub, will allow users to rent or purchase content using the Galaxy Tab or Galaxy S smartphones. It will initially include TV series like “The Office” and “The Event,” as well as some Hollywood movies. A spokesman for the company said Samsung has partnerships with NBC, Universal Home Entertainment, MTV and Paramount, but wouldn’t specify the exact nature of the partnerships or offer details on pricing. The company later said it also had an agreement with Warner Bros. as well.

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