Peter Kafka

Recent Posts by Peter Kafka

Here's the New OK Go Video You're Supposed to Love

Everyone likes OK Go’s videos. Not as many people buy the band’s music, which is one of the reasons it’s now working without a label*.

In any case, here’s “White Knuckles,” the newest one, which has yet to actually go viral. If you like dogs and/or Target ads, you’ll definitely like this one (Bob Lefsetz likes the song better than the clip):

Bonus video! Another canine clip, featuring the awesome Jane “Sue Sylvester” Lynch:

*To be fair, the band would say it chose to leave EMI Music because it could do better on its own, and that’s not an unreasonable argument.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web