Latest Prize in Celebrity Auctions Is a Tweet, Not a Meet-and-Greet
The top bidder so far in an online charity auction to raise money for a Haitian orphanage is willing to pay $14,900 for access to Zachary Levi, star of the TV series “Chuck.” And bids are mounting.
But not the sort of access you might expect. Mr. Levi’s fans aren’t bidding to have dinner with him, or even to talk with him on the phone. All Mr. Levi will have to do is follow the winning bidder’s thoughts and insights on Twitter, then repeat the Twitter messages, or tweets, and mention the winner in tweets Mr. Levi sends out. “I’m just as shocked as anyone,” Mr. Levi said of the bidding frenzy.
The charity auction, launched last week by an Atlanta church, has fans bidding between $50 and $15,000 to win virtual relationships with major and minor celebrities.