Peter Kafka

Recent Posts by Peter Kafka

Twitter Does Not Have a New York Office

Just a “temporary space” where people who work for Twitter out of New York go and…work. That’s the word from Twitter PR to ReadWriteWeb, which made the mistake of thinking that Twitter had a New York Office because that’s what someone who works for Twitter wrote on Twitter. But it’s not true! Still: Now that Twitter is a media company, with a big-deal ad sales guy and everything, it really might be a good idea to open a New York Office someday.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web