A Tool to Help Sites Monitor Web Tracking

Technology start-up PubMatic is launching a new tool to help websites determine how many tracking files are being installed on users’ computers.

The move comes as online tracking is being heavily scrutinized by Congress and the Federal Trade Commission. The Wall Street Journal’s What They Know series has documented the scope and intrusiveness of the tracking technologies being used by marketers and data collectors.

PubMatic’s tool allows websites to determine not only how many tracking tools the site itself is installing, but also how many tracking tools are being installed by advertisers without the website’s knowledge.

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »