A Tool to Help Sites Monitor Web Tracking
Technology start-up PubMatic is launching a new tool to help websites determine how many tracking files are being installed on users’ computers.
The move comes as online tracking is being heavily scrutinized by Congress and the Federal Trade Commission. The Wall Street Journal’s What They Know series has documented the scope and intrusiveness of the tracking technologies being used by marketers and data collectors.
PubMatic’s tool allows websites to determine not only how many tracking tools the site itself is installing, but also how many tracking tools are being installed by advertisers without the website’s knowledge.
