Tweet This Milestone: Twitter Passes MySpace
There’s a new piece of data that Twitter Chief Operating Officer Dick Costolo could take with him to the stage today at the IAB MIXX conference in New York, as the company tries to woo marketers.
Last month the four-year-old micro-blogging service surpassed MySpace in unique visitors to become the No. 3 social networking-type service in the world, according to new data from comScore Inc. Twitter had nearly 96 million unique visitors in August, up 76 percent from the same period last year, comScore said. MySpace, meanwhile, dropped 17 percent during the same period, to 95 million unique visitors last month.
Twitter is expected to gain visitors from a redesign of Twitter.com launched two weeks ago, which made the site more like Facebook’s and could draw in users who access Twitter through third-party applications such as TweetDeck. The seven-year-old MySpace, meanwhile, is trying to cast itself as the place to try out new music and entertainment, and a platform for musicians to interact with fans. It also is working on overhauling its home page.
