New York Times Backs News-Aggregation Software Company

The New York Times Co. (NYT) is joining a group of news organizations in backing the maker of software that helps publishers aggregate news, according to a person familiar with the matter.

The company, called Ongo, filed a trademark registration in April. In the filing, Ongo describes itself as providing “computer and telecommunications software for use in aggregating and viewing news and syndication feeds.”

The reason for the Times’s investment in Ongo was unclear. As news organizations have grappled with how to deliver their content to digital devices and make money off of those readers, there have emerged a number of efforts to collaborate on packaging and selling content. News Corp. (NWS), which owns the Wall Street Journal, has been talking to media companies about creating a cable TV-type business for news, allowing consumers to set up one bill to access digital content from multiple media companies.

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