Kara Swisher

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Could AOL Merge With Yahoo? Could News Corp. Make a Play? Takeover 2.0 With a Little Help From China's Alibaba?

Today, as news of the departure of Yahoo’s U.S. head Hilary Schneider and two other top execs got around Wall Street, investors and dealmakers were actually thinking of things other than executive turmoil.

As in: Does the uncertainty, along with a naggingly lackluster stock price and weak growth, create pressure on its CEO Carol Bartz and its board to do something dramatic?

In addition, does the messy public situation even provide an opportunity to put Yahoo into play, despite its market cap of $19 billion?

These and many more are the scenarios being debated in boardrooms of big media and Internet companies today, as well as at private equity firms, investment banks and even in Asia.

That’s because many are focusing on Yahoo’s Asian investments. Yahoo (YHOO) itself owns almost 35 percent of Yahoo Japan and a 40 percent stake in China’s Alibaba Group, assets that now make up–along with cash on hand–most of the company’s valuation.

Alibaba and Yahoo have recently gotten into an ugly public tussle over the Chinese firm’s desire to buy back the shares now, with Bartz holding out for more appreciation.

Now, she might have to do a deal with Alibaba, according to one theory, because a sale of its stake would give Yahoo’s stock a significant boost.

One problem: Alibaba CEO Jack Ma has made it known to anyone who will listen that he loathes Bartz personally, after a series of awkward encounters. That said, he has a close relationship with former Yahoo CEO and co-founder Jerry Yang, who is on both companies’ boards.

That puts Ma in an interesting position, according to another theory, because other U.S. companies with an interest in Yahoo might try to make a deal with him to do some kind of deal with Yahoo.

Most frequently mentioned by big investors in Yahoo: AOL (AOL) and its CEO Tim Armstrong.

Armstrong, said sources, has not shied away from the idea of Yahoo acquiring AOL and installing him as CEO with Bartz as chairman. AOL’s valuation is just $2.65 billion.

Although AOL has also been trying to turn itself around and is in a much less powerful position than Yahoo, Wall Street likes Armstrong’s story for AOL as a modern-day media and media distribution company.

“At least he has a narrative that is believable,” said one big investor in both companies. “Bartz has no vision.”

Another plus for Armstrong: His friendly and Don Draper-smooth demeanor, in contrast to Bartz’s tough-talking and now too-often curse-laden patter.

And while Bartz is losing execs, Armstrong has assembled an experienced staff. And he himself has deep online advertising sales experience, given his last job as head of U.S. sales at Google (GOOG).

Also likely to be interested: New Corp. The reason is that its own digital efforts, especially at the MySpace social networking site, have gone sideways.

And there’s history: News Corp. (NWS) tried to facilitate a merger of MySpace, MSN and Yahoo into a company codenamed “TrafficCo” at the time Microsoft was attempting a takeover of Yahoo.

It was supposed to be headed by former Microsoft exec and now Juniper (JNPR) CEO Kevin Johnson, another possible Yahoo CEO candidate.

That plot did not pan out and News Corp. has been trying mightily to revive MySpace ever since. It certainly would trade it into Yahoo for some stake.

Another hook: Its digital head Jon Miller, who used to be CEO of AOL, almost was CEO of Yahoo, during that same takeover fight. But a noncompete agreement with Time Warner (TWX) was enforced by CEO Jeff Bewkes at the time.

Both AOL and News Corp. could certainly make approaches to Ma or Yahoo Japan’s Masayoshi Son to agree to help them get back their Yahoo stakes.

Son was the one who made the move recently to switch out Yahoo search for Google in Japan.

And, by the way, Son was one of Yahoo’s earliest investors.

Confused? Well, it is certainly shaping up to be a lively Silicon Valley goat rodeo, as there are also all kinds of private equity companies with spreadsheets already figured if Yahoo shares decline enough.

And there are other ideas spinning on spins into Yahoo, such as Demand Media, which is prepping an IPO, and its perpetually enthusiastic CEO Richard Rosenblatt.

One unlikely player is Microsoft (MSFT). The once hostile suitor is now a partner to Yahoo in search and online advertising.

Of course, the last and biggest question is what happens between Bartz and the board. While they seem to have backed her this far, she has not performed as she has promised and now seems to have gotten publicly grumpy about all the pressure to do so.

Will the directors, who proved themselves pretty ineffectual in the past, continue to support her? Or will they find some self-protecting way to ease her out?

Some directors are definitely unhappy, sources said, but no one seems to be in charge or particularly influential.

Which could mean even more confusion as Yahoo moves unsteadily forward.

Until it all settles down, please enjoy this video of an actual goat rodeo:


comments so far. Add yours.

  • http://pulse.yahoo.com/_AVG3XPTW42JKNJRXYLE5R7A5RA Don't Ask

    I guess your publicly announced “crush” on Carol Bartz is officially over, huh Kara? What was that letter grade you generously gave her after her first year again?

    Are you going to grade her second year performance?

  • Anonymous

    It does seem that whatever Ms. Bartz does the result is Boom! Goes the dynamite!

  • http://pulse.yahoo.com/_QSVTQSVC6V6JFCIE6DXE6MYCCI ezduzit

    it’s time to stop referring to the 3 employees who departed. they’re gone and it seems that they were replaced by a trade up already.

    despite all the carping, carol bartz is a proven manager. turning around a ship like yahoo takes a lot of time. yahoo is no aapl but it took years for steve jobs to really get in stride when he returned.

  • Michael Kane

    I didn’t think it was possible to do a worse job then Yang, but Carol does seem to be trying. You would think that after she completely blew the MSFT deal that she would realize that YHOO shareholders have been tortured for too many years to count, but she is consistent with previous YHOO CEO’s they can be counted on reliably to do what is in the worst interest for the shareholders.

    Hey Carol, where is our boatloads of value??

  • http://borasky-research.net/2010/08/29/getting-started-with-the-social-media-analytics-research-toolkit/ znmeb

    Goat rodeo, eh? I think they should open source Yahoo! Pipes and Yahoo! Query Language, kill Delicious, and sell Flickr to Google. ;-)

  • Anonymous

    Gosh I hope not, that will mean the end of Yahoo as we know it!

    http://www.complete-privacy.es.tc

  • http://www.facebook.com/vockell Dave Vockell

    All of these businesses run at such incredible scale, that there often is not a lot of incremental operational in their combination (e.g., mail). Sure, you could combine non-core editorial like Pets, Horoscopes, and other odds and ends, but that doesn’t save a lot. The poke in the eye here might come when you consider that for revenue, 1 + 1 < 2. Today Y! and AOL sell collectively “duplicated reach”, i.e., you might pay for the same guy when he is on AOL Motors and again at Yahoo! Autos. Combined, GM’s buy could go down since they can now buy unduplicated. Along those same lines, if GM combines a $2MM Yahoo! buy with a $1MM AOL buy, they might expect at 10% discount on a $3MM buy. There are few examples in the pooled inventory where AOL/Y! come out ahead.

    Additionally, Yahoo! can attest to the sales friction and productivity loss when they moved to combine the search and display teams a few years ago (and AOL has had a number of sales re-orgs). On a global scale this impact would be geometric.

    Finally, both AOL and Yahoo! are struggling on many fronts, and it is unclear that combining two wouldn’t just be akin to throwing a drowning man an anchor.

    Yahoo! + News Corp is even worse for a different set of reasons.

  • Anonymous

    If both Yahoo and AOL could drop their wildly offense left-wing slant, many would stay with them. I stay with AOL out of convenience and habit, but if it doesn’t “get it” soon, I’ll finally leave.

  • Anonymous

    If both Yahoo and AOL could drop their wildly offense left-wing slant, many would stay with them. I stay with AOL out of convenience and habit, but if it doesn’t “get it” soon, I’ll finally leave.

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