Bazaarvoice Ramps Up For Social Shopping

In recent years, user-generated ratings and reviews have gone from a bonus feature to a must-have for e-commerce sites. That shift has brought dramatic growth for Bazaarvoice, an Austin-based startup that sells reviews and other social software to sites. In the last year, the company nearly doubled its staff to 650, and now serves more than 950 clients in 36 countries.

Today, Bazaarvoice plans to announce it is appointing former DoubleClick CFO and CIO Stephen Collins to join as its CFO. The news follows on the heels of two other big executive appointments: CMO Erin Mulligan Nelson (formerly CMO of Dell (DELL)) and board member Tom Meredith (general partner of Meritage Capital).

Bazaarvoice arch-rival Power Reviews has been ramping up with new top executives, too, including recently luring WalMart.com (WMT) CMO Cathy Halligan to join its San Francisco team as CMO.

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