NBC Invests in Targeted TV Ads Business

A company that delivers targeted ads to television sets has scored another endorsement.

NBC Universal plans to announce Tuesday an investment in Invidi Technologies Corp., according to the companies. Terms of the deal aren’t being disclosed. A NBC Universal spokeswoman called the investment “small.”

Google (GOOG), Motorola (MOT) and WPP’s GroupM are already investors in Invidi, which targets ads to set-top boxes based on the geographic location of the box and other data.

Ed Swindler, executive vice president and chief operating officer for ad sales at NBC Universal, said the company made the investment to be able to test future advertising models. “We would anticipate doing some testing as soon as it becomes possible,” he says, adding NBC hadn’t worked out any details.

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