Kara Swisher

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AdobSoft? "Nonsense" on the Microsoft-Adobe Rumor (In Any Case, It'd More Likely Be GooDobe)

Investment bankers and stock markets can calm down–Microsoft and Adobe are not in talks about an acquisition.

Spurred by a story in the New York Times that Microsoft was eyeing the software company for purchase, Adobe (ADBE) stock went wild today, up 11.5 percent to $28.69.

Except, according to numerous sources at both companies with whom I talked today, it’s “nonsense.”

Sure, it might be an interesting idea–kind of like AOL (AOL) and Yahoo (YHOO) merging–but that’s not the case at this point either.

Chalk this one up to blabby bankers and stock speculators–this might be a good rumor for regulators to look into.

Of course, as is typical, the execs at both companies talk a lot–you might have noticed that Adobe has a lot of software that is popular on the Windows operating system.

So, they had a meeting!

But it is kind of hard to do an acquisition when “Steven A. Ballmer, Microsoft’s chief executive, recently showed up with a small entourage of deputies at Adobe’s offices to hold a secret meeting with Adobe’s chief executive, Shantanu Narayen.”

Memo to the Times: When there is an acquisition afoot–in my experience–it’s all private airplanes and law offices and not a company HQ visit by the very loud and very noticeable Ballmer, the exact polar opposite of a shrinking violet.

In any case, it is not a big surprise at this point if longtime rivals like Adobe and Microsoft (MSFT)–which makes a competing video technology called Silverlight to Adobe’s Flash–talk about trying to stop the explosive growth of Apple, especially in the mobile space.

Microsoft is about to launch its Windows Phone 7, after many cloddish efforts in the arena have failed, and Adobe has been subject to a withering attack from Apple (AAPL) and its CEO Steve Jobs.

Jobs, in no uncertain terms, has dissed Flash relentlessly as a technology.

Others have not, such as Google (GOOG), which recently showed strong support for Adobe’s Flash in its recent launch of Google TV.

In fact, it is Google that is more mentioned in Silicon Valley as the logical acquirer of Adobe, if there were to be a sale.

Along with all its various assets, such as the Photoshop and Acrobat software that dominates online publishing, Adobe’s Omniture unit is one of the more powerful and popular analytics companies on the Web, which is right in Google’s wheelhouse.

Personally, that’s the one I would bet on, although that’s entirely me speaking.

Until that happens, here is a video interview of Jobs smacking around Adobe and Flash at the eighth D: All Things Digital conference in June:

Please see this disclosure related to me and Google.


comments so far. Add yours.

  • http://www.twitter.com/davidafenton DavidAFenton

    Agreed, Google and Adobe is a much more logical development

  • Anonymous

    Much as I love the name, Goodobe, this would be a pointless waste of money for Google.

    Google, and for that matter Microsoft, have no more love for Flash than Apple have. They simply haven’t been forced by Adobe slagging them in public, to respond in public (mind you MS got pretty close)

    It’s certainly true that Google, and the Android phone makers, have been grasping at straws fo find things that they could claim differentiated them from Apple and iPhone, and along with a fiction about being open and free, they have gone for leveraging that they support Flash.

    But this isn’t because they think Flash is good, and the future. It’s because Apple don’t support it so it gives them a hook.

    So, if Google bought Adobe, then Google could claim “we support our own free open video facility” which had less impact than saying that they support a third party one, and Apple could point out that Google’s closed proprietary buggy slow power hungry security hole Flash was still unfit and Google should put more effort info quality and security.

    How does that help Google at all, let alone enough to blow 15+ Billion.

    Still, Google do seem to enjoy waisting the income from search driven advertising, on non viable acquisitions, so maybe… It would be worth it, just for the name.

  • Anonymous

    Kara Swisher =Google fan

  • http://pulse.yahoo.com/_NVHF6V3G4NTN6RRSSB7NAIHAF4 Yozef

    Thanks for the reminder of Steve Jobs bashing of Flash. I think he’s all wrong about Flash dying out. I think HTML5 will be for the masses, and Flash for serious RIA development and Animations will be Flash, as HTML5 renders very slowly (rather choppy) animations with it’s CSS3.

  • Anonymous

    So if it’s not true, why did MW bury this story? Is everyone just going to let the market ride up on this false rumor? That’s kind of sad when the biggest boost of late is based on total malarkey, and nobody is going to say anything to stop it.

    To comment on the story itself, you’re right about the politics involved. Jobs is a jerk for bashing a company that helped save his own by supporting it for so many years. He’s kind of forgot those that made Mac a great machine, by forsaking both publishing program creators and the education field as well, not to mention Google. Focus on product and brand has had Apple transforming Macs into expensive toys for the well-off to play at home with. Coming from many years in Mac based publishing, it was strange to watch Jobs lay into a mainstay company that made the Mac industrially useful for so long. Even though the majority of print publishing is dead now and platforms are not as big an issue as they once were, I cringe at the thought of an MS owned Adobe. Maybe it’s a culture thing but I’ve worked on both plenty and I simply prefer Mac for what I do. I can understand capitalism and competition, but there is a point when cutting off your nose to spite your face is still dumb, no matter how fashionably cool it may seem. Flash is kind of meaningless and non-consequential, compared to the importance of Photoshop and other Adobe products crucial to real production on the Mac. I do have to admit Acrobat kind of sucked overall though, just to be fair.

  • http://allthingsd.com/boomtown Kara Swisher

    Hmm, I think it was me who wrote in regards to Google’s power:

    At least Microsoft admitted it was a thug.

  • Anonymous

    I am not the originator of this name and I don’t take any credit.

    Microsoft + Adobe = Microbe

    I saw this on some other forum and found is funny!

  • http://www.appatic.com Avatar X

    Adobe as a buy is prohibitive for Microsoft, Google and Apple. It is too big, carries lots of overlap and it would be a Antitrust bomb.

  • http://mindtaker.blogspot.com/ drunken_economist

    Adobe really doesn’t have anything that MSFT or GOOG wants.

    What, Flash? Loudmouthed bloggers that slag larger companies? Offshored development? MSFT & ADBE have levered a lot of their technical acumen offshore, and it shows.

    MSFT already has that in spades, mostly in India. Google doesn’t want that, after having been burned by China. Apple knows how to deal with China (via Taiwan). It’s a different mix, and not one that Apple would want to deal with (no intermediaries). Also, Apple doesn’t trust India, having closed their R&D center in 2006.

    It just doesn’t pencil for the big guys.

    Adobe’s history is that they’ve M&A’d a portfolio of tech (Flash, Omniture, etc) and now they have to pay for those acquisitions.

    It makes sense for them to go shopping for a larger suitor– however it makes NO SENSE for these larger players to buy Adobe unless it’s at a steep discount.

  • Anonymous

    Google wants the maker of FLASH? Google’s culture is somewhat against plug-ins – they will *support* it, but own it?

    Omniture? Why would Google need it with their powerful Analytics?

    Guess? Who actually needs one – yes, Microsoft. They purchased on in the past and it went nowhere (sadly).

    Additionally, Flash is all you can attribute to Adobe ?? Oh my….the world of Adobe is littered with the carcass of wannabe Photoshop, Illustrator, and yes, even venerable Quark is in the grips of InDesign.

    It makes ABSOLUTE sense for MS if you are talking about software. Flash/AS3 development on Visual Studio will be an app killer. If you’ve ever developed anything on Visual Studio and then move on to same tools for AS3, its night and day.

    MS also has a suite of design tools (Expression Blend) that can learn more than a thing or 2 from Adobe..

    XPS vs PDF, we can finally put this thing to rest.

    Powerpoint can learn a thing or 2 from Adobe presentation tools.

    Silverlight/Flash with the power of Adobe tools for video, audio, graphics – with as3 (and gasp, .net platform hooks on Flash?) development in Visual Studio platform…damn sorry for my French, but that’s a wet dream for any developer out there.

  • http://www.swift2.blogspot.com Swift2

    The best one to buy Adobe is obviously… Apple. Adapple. Sounds like a pre-digested corporate name for which I could charge a few million as soon as I change the logo.

    Anyway, Jobs could either get a decent version of Flash for iPhones and Macs out of Adobe, or develop a true editor for HTML 5 and have it ready when interest in Flash has dropped off to nothing.

  • Anonymous

    What if Google were able to help Adobe create great online versions of Photoshop and Illustrator? A kind of social network where novices could learn and art teachers give students hands on training would be nice. I doubt MS would do that.

  • Anonymous

    And how does that sell advertising?

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