Big Sony Vs. Small Toshiba at Ceatec

Several themes are emerging at Japan’s largest annual electronics trade fair this week, including green technology, such as electric cars, and tablet devices, such as Sharp Corp.’s Galapagos and Samsung Electronics Co.’s Galaxy Tab.

And 3-D is among the main themes at the Combined Exhibition of Advanced Technologies, also known as Ceatec. If you are looking for a big-screen experience, Sony Corp.’s (SNE) section features a gigantic 21.7-meter-wide (roughly 71 feet) 3-D screen by combining liquid crystal display modules.

Every time Sony ran a demo clip using the entire screen for a few minutes, visitors stopped and picked up viewing glasses from the booth staff. When the demo clip wasn’t on, visitors could try out high-profile PlayStation titles such as Gran Turismo 5 in 3-D, using nearly half of the screen.

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