Peter Kafka

Recent Posts by Peter Kafka

Massive Isn't: Microsoft Reportedly Shuttering In-Game Ad Unit

In 2006, Microsoft paid more than $200 million for Massive, a start-up that inserted advertising directly into video games. Now it’s shutting the whole thing down, says Mike Shields at MediaWeek. Shields says Massive had three problems: 1) the market for in-game ads never got nearly as big as predicted 2) Electronic Arts, which represented a big chunk of the revenue Massive did have, brought its business in-house and 3) Microsoft’s Xbox unit never bought into the deal in the first place.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik