John Paczkowski

Recent Posts by John Paczkowski

In Other News, the Trademark on “You’re Holding It Wrong” Is Still Pending

verizon-anti-ATTadApple (AAPL) has been granted a trademark for its widely parroted and parodied “There’s an App for That” slogan. Issued last Friday, it covers the following uses:

035: Retail store services featuring computer software provided via the Internet and other computer and electronic communication networks; retail store services featuring computer software for use on handheld mobile digital electronic devices and other consumer electronics

042: Maintenance and updating of computer software; providing information concerning computer software via the Internet and other computer and electronic communication networks; providing search engines for obtaining data via communications networks; providing temporary use of computer software and online facilities to enable users to access and download computer software; providing online non-downloadable computer software that generates customized recommendations of software applications based on user preferences

That should go a long way toward preventing other companies playing in the mobile space from using similar slogans in their marketing efforts. With this mark in place, I doubt we’ll see Verizon (VZ) revisiting its “There’s a Map for That” campaign anytime soon.


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I feel sorry for Peter Thiel. Did he really want flying cars? Flying cars are not a very efficient way to move things from one point to another. On the other hand, 20 years ago we had the idea that information could become available at your fingertips. We got that done.

— Bill Gates, in an interview with Wired magazine’s Steven Levy