Peter Kafka

Recent Posts by Peter Kafka

Magazine Publishers Turn Back From the Abyss

Magazine publishers took a particularly brutal beating during the last ad recession, so they have a very long way to go if they’re going to climb back. Still, this is a start: Ad pages increased 3.6 percent in the last three months, and that’s the second consecutive quarter of growth, according to the industry trade group that used to call itself the Magazine Publishers of America. Worth noting that Condé Nast’s Wired, which may have the most successful iPad magazine app, saw ad pages jump 32.8 percent.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web