Peter Kafka

Recent Posts by Peter Kafka

Yup, Online Ads Are Coming Back

You know that online ads are coming back (except at AOL), but here are a couple of charts that you can use to make your point: They come from the Interactive Advertising Bureau, which shows you what a 13.9 percent bump in Q2 ad dollars means in historical context.

In both cases, that lurch on the right hand side shows you how unpleasant things got post-Lehman, and the subsequent recovery shows that we’re getting close to where we were back in 2008. So that’s good.

The only problem with the data is that it only goes through this summer, and we’re just about to get a new set of Q3 numbers, starting with Google’s (GOOG) on Thursday. So best to check back then to get an updated sense of how things really stand.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik