Alibaba, Microsoft Team Up on Chinese Search Site

Big Chinese electronic-commerce company Alibaba Group has joined with Microsoft Corp. to create a new Web-search site—a move that could challenge Baidu Inc.’s (BIDU) dominance of China’s search market.

Alibaba Group, of which Yahoo Inc. owns a roughly 40 percent stake, launched a beta version of a website called Etao on Saturday, aimed at driving traffic to Alibaba’s retail website, Taobao.com.

Search results on Etao are displayed in several groups. Taobao listings, including images and product prices, appear first. Those are followed by links to related online forums. Next come informational websites and Web search results provided by Microsoft’s Bing search engine.

Alibaba and Microsoft (MSFT) confirmed that Etao is in public, or beta, testing, but declined further comment. A Yahoo (YHOO) spokeswoman declined to comment on the new search site. She added the company doesn’t have operational control over the Yahoo China business.

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »