IPhone Exclusivity Added to Endangered Species List
The iPhone exclusivity deals are fast becoming an anomaly, with Apple inking more multi-carrier distribution agreements in markets it first entered with a lone partner. The latest to undergo the transformation: Germany.
Come November, Deutsche Telekom’s three-year run as the iPhone’s exclusive German carrier will end, as rivals Vodafone and O2 add the device to their smartphone lineups.
Which means iPhone carrier exclusivity is a phenomenon now limited to countries like the United States and China, and even there it seems to be on its last legs.
Rumors have been circulating for months now of new partnerships with China Telecom and Verizon (VZ) that would make both countries multi-carrier, which is in Apple’s (AAPL) best interests financially as it tends to dramatically increase sell-through.