Kara Swisher

Recent Posts by Kara Swisher

Viral Video: CollegeHumor's Move From "Viral One-Offs" to Web Series

The national broadcast television networks aren’t the only ones debuting a fall series season.

CollegeHumor Media, the online comedy video site, is also trying out three longer-term, weekly series rather than the more typical “viral one-offs,” it said.

“The whole idea is to get people to start thinking of CollegeHumor less as a comedy show, and more as a comedy network.” said CollegeHumor’s President of Original Content, Sam Reich, in a statement.

Thus, the New York-based unit of IAC/InterActiveCorp (IACI) is offering:

“Full Benefits”–What happens when your friend with benefits is also a co-worker? Well, presumably, hilarity ensues!

“Hello My Name Is”–A professional make-up artist is hired to apply prosthetics to cast member Josh Ruben. When the process is complete, does hilarity ensue?

“Very Mary Kate”–Life can be tough for a former child star with only a few billion dollars, a 26-bedroom apartment and a trusty bodyguard to her name. Hilarity or something like it, I think.

As you will see from these three videos, they are all still a little not-ready-for-prime-time, but it’s a nice effort, especially from the adorkable couple in “Full Benefits.”

Enjoy:


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google