Kara Swisher

Recent Posts by Kara Swisher

Wonderwall Goes Latino

Hola Sofia Vergara!

In an interesting brand extension, the popular celebrity and entertainment site Wonderwall has launched a version aimed at the U.S. Hispanic market called Wonderwall Latino.

The main Wonderwall site, which is a partnership between Hollywood production company BermanBraun and Microsoft’s MSN portal that launched in early 2009, now has 11.3 million unique users and 337 million page views a month.

That site is getting a design overhaul, with new features including voting buttons, a dedicated video page and a buzz stream with breaking news and tweets, as well as apps for the Apple iPhone and IPod Touch.

According to an MSN blog on the Wonderwall extension, “BermanBraun will spearhead the design, programming, and operations of the digital brand. MSN will provide unique content and lead the advertising efforts in partnership with Microsoft and BermanBraun.”

BermanBraun also recently debuted a political site called BLTWY with MSNBC.com.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus