Kara Swisher

Recent Posts by Kara Swisher

Wonderwall Goes Latino

Hola Sofia Vergara!

In an interesting brand extension, the popular celebrity and entertainment site Wonderwall has launched a version aimed at the U.S. Hispanic market called Wonderwall Latino.

The main Wonderwall site, which is a partnership between Hollywood production company BermanBraun and Microsoft’s MSN portal that launched in early 2009, now has 11.3 million unique users and 337 million page views a month.

That site is getting a design overhaul, with new features including voting buttons, a dedicated video page and a buzz stream with breaking news and tweets, as well as apps for the Apple iPhone and IPod Touch.

According to an MSN blog on the Wonderwall extension, “BermanBraun will spearhead the design, programming, and operations of the digital brand. MSN will provide unique content and lead the advertising efforts in partnership with Microsoft and BermanBraun.”

BermanBraun also recently debuted a political site called BLTWY with MSNBC.com.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work