Kara Swisher

Recent Posts by Kara Swisher

ATD Welcomes Ina Fried as Our New Mobile Reporter

Here at All Things Digital, we’ve always prided ourselves on our journalism efforts, while also fully embracing the fast-paced new world of blogging.

So, we could not be more thrilled to announce the hiring of Ina Fried as our new reporter and blogger, covering the critically important mobile beat. She is pictured here.

Her new beat will range from wireless carriers like AT&T; to handset makers, such as Nokia and Research in Motion; to the smartphone kingpins, Google and Apple.

And if Facebook ever does make a phone, Ina will surely have the scoop.

Mobile is a beat that reaches across companies and is at the dead center of Web 3.0.

Ina is one of several new journalists we will be announcing over the next week, part of an expansion of the ATD universe. That includes a recently announced new conference series, beginning with D: Dive Into Mobile.

There is much more to come, but let’s focus on the stylings of Ina first.

As most people know, she has been at CNET for the past 10 years, most recently covering Microsoft as a senior writer.

And although she hasn’t been focused solely on mobile, Ina has been covering the area since 2000, when folks like Kyocera were trying to shove a Palm Pilot and a phone together, most recently doing a behind-the-scenes series for CNET on the birth of Windows Phone 7.

During her time at the tech news site, she also covered Apple for four years and led CNET’s coverage of the Hewlett-Packard-Compaq merger, as well as covering all manner of gadgets from the Palm Pilot to the Audrey (I have no idea what that is, but Walt Mossberg does).

Before that, she covered the chip industry for financial wire service Bridge News and also worked at the Orange Country Register and Orange County Business Journal.

She’s a graduate of Miami University (she reminds me that’s the one in Ohio not Florida, pointing out they are better at ice hockey than football.)

Beyond breaking all kinds of stories on the Microsoft beat, Ina has closely followed Bill Gates in his shift from software titan to global philanthropist, interviewing him frequently and tagging along on his college speaking tour earlier this year. (Last week she published separate interviews with Gates and Microsoft CEO Steve Ballmer on the same day.)

Ina also traveled to Brazil and Colombia to explore the impact of computing in emerging markets.

She’s a former vice president of the National Lesbian and Gay Journalists Association and has won a number of journalism awards, including some that she says would be seriously dangerous during an earthquake.

For example, she was named three times as one of the top 30 financial journalists under 30 by TJFR and has also been honored by the Society of Professional Journalists and Western Publishers Association, among others.

A huge softball fanatic, part of the reason she won’t start at ATD until late November is that her women’s softball team is headed to the gay softball World Series in Las Vegas (I wonder if Audrey is going).

In the meantime, you can keep up to date with Ina by following her on Twitter at Twitter.com/inafried.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus