Conan O'Brien Keeps Courting the Internet. Next Up: 24 Hours of Live "Coco Cam."
Conan O’Brien didn’t really embrace the Web until he was just about out of his last job at NBC. But now he’s in a well-documented digital bear hug: O’Brien and his team use Twitter, Tumblr and viral videos to promote the man and his new show on Time Warner’s TBS.
The newest venture–a 24-hour live “behind the scenes” Webcast, produced in conjunction with Google’s YouTube (another recent Conan ally).