Apple’s “Back to the Mac” Event by the Numbers
As Apple events go, Wednesday’s was a bit lighter on metrics than some others we’ve seen this year. Still, there were quite a few worth noting, beginning with 13.7 million–the number of Macs sold in the fiscal year that ended in September–and continuing on with those listed below.
- 13.7 million Macs sold in FY 2010
- That’s 3 times the number of Macs Apple sold just five years ago
- The Mac’s installed base is 50 million
- Mac sales accounted for $22 billion in revenue in FY 2010
- That’s 33 percent of Apple’s revenue
- And it’s enough to make the company’s Mac business No. 110 on the Fortune 500–if it were a standalone business
- Quarterly Mac sales grew 2.5 times faster than the rest of the industry (according to IDC)
- The Mac has outgrown the PC market for 18 straight quarters
- The Mac claims 20.7 percent of the U.S. retail market (according to NPD)
- There are 600,000 Mac developers
- The above number is growing by 30,000 per month
- Mac customer satisfaction is the highest in the industry
- It’s No. 1 in customer satisfaction (according to ACSI)
- It’s No. 1 in tech support for the last seven years (according to Consumer Reports)
- It’s No. 1 in customer support (according to PC World)
- There are 318 Apple retail stores in 11 countries
- Apple retail stores sold 2.8 million Macs last year
- 50 percent of them were sold to first-time Mac buyers
- Apple sold 2 million iPhoto photo books in the past year
- There are 5 million GarageBand users
