John Paczkowski

Recent Posts by John Paczkowski

Dell: Boxy, but Good

Apple Chief Steve Jobs just loped around a corner at Apple’s campus after introducing Apple’s new MacBook Air, catching a group of reporters grinding out stories about his new machines.

“Look at all those fat notebooks,” Jobs quipped, glancing at my Dell M1210 with a predatory grin.

Forbes reporter Brian Caulfield

Dell’s hardware is not a cheap alternative to that of its rivals–or rather not all of its hardware should be described that way. The company peddles some premium products as well. It’s just that “premium” isn’t a word that often springs to mind when one thinks of Dell’s utilitarian products, which so often seem to occupy the negative space left behind by Apple and other high-end style setters.

But Dell’s going to change that.

The company is spending “hundreds and hundreds of millions” on a new ad campaign for its consumer business that hopes to draw attention to its upscale hardware. “We’re going to stop mentioning price as the single important aspect,” Paul-Henri Ferrand, Dell’s chief marketing officer, told Reuters. “Apple is known for dictating what’s going to happen in the market place and what a consumer should buy. We’re at the opposite end of the spectrum, emphasizing customer choice.”

Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik