Peter Kafka

Recent Posts by Peter Kafka

How to Pay Google Without Buying an Ad

Google makes all of its money selling your attention to advertisers. But if you, the ordinary consumer, wanted to give Larry, Sergey and company your money directly?

You can do that, too. Browse on over to the Google Store, where you can buy…things that have the Google logo. And if you’re in Mountain View, Calif., and can get into the Googleplex itself, there’s now a physical outpost, as well.

Louis Gray (via Barry Schwartz) provides an enthusiastic–”there’s really no way to tell you how awesome this is”–walk-through. And those Android figurines do look kinda cool, actually.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer