Travel Sites Ally to Block Google Deal

Several popular online travel companies are joining forces to oppose Google Inc.’s proposed $700 million purchase of ITA Software Inc., the leading provider of flight data, saying the deal would give it too much sway over the travel sector.

Expedia Inc., Kayak.com, Sabre Holdings and Farelogix Inc.—which operate half-a-dozen leading online travel sites—are forming a coalition called FairSearch.org to persuade the Justice Department to block Google’s latest deal.

The companies are also launching a lobbying blitz on Capitol Hill, making the case to members of Congress that the deal would allow Google to dominate the online air-travel market by giving it control over the software that powers many of its rivals in the travel search business.
Google responds that buying the service will help it provide more useful information to consumers when they search for flight data.

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