Intel Establishes Its Own Free Press
Intel has gone into the news business, sort of.
The giant chip maker already creates and posts all the conventional press releases, blogs, tweets, presentations and marketing materials. Yet some people at Intel started hankering for something more, largely in response to a perception that a diminishing number of news outlets have the personnel, time or space to take on many technology topics in depth.
So the Santa Clara, Calif., company has launched what it calls the Free Press, a beta news section on its website that hopes to generate articles that are good enough for professional media outlets to republish. Yes, the subject matter is generally related to Intel, or technology generally, and there is no getting around the fact that the content is likely to have a bias.
But the editorial team behind the effort tries to be up front about all that. “We are Intel geeks at heart, taking an editorial approach to producing stories with journalistic style and integrity, and doing it as objectively as possible while being transparent about who we work for,” according to a mission statement on the site.