Kara Swisher

Recent Posts by Kara Swisher

Like BoomTown Said: Levinsohn Not Signed Yet, But Poised to Be Yahoo's U.S. Head

As BoomTown reported yesterday, former News Corp. digital head Ross Levinsohn’s appointment as the head of Yahoo’s Americas division is imminent.

He will be in charge of Yahoo’s massive media and advertising units.

But–and this just cracks me up–he has not actually signed on the dotted line yet and, thus, Yahoo could not announce it early this afternoon, as planned.

According to sources, there were several issues between Levinsohn and Yahoo to settle. His staying in Los Angeles–and not being located at the company’s Sunnyvale HQ–was not among those last negotiating points.

But those issues seem settled now and sources at Yahoo are confident that Levinsohn will sign sometime today, and the Internet giant will announce the news soon after.

Then the real fun begins.

So stay tuned…

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google