Kara Swisher

Recent Posts by Kara Swisher

Saving Myspace: CEO Mike Jones Talks About Rethink, Relaunch and–Fingers Crossed–Resurgence

Mike Jones is perhaps one of the nicer Internet execs out there.

But, after much management turmoil at Myspace, it turns out the CEO is also the last man standing at the News Corp. unit, as it finally rolls out a new version aimed at reviving the troubled site.

That happened last night, as the yeoman’s work–under heavy pressure and intense scrutiny from inside and outside–done by Jones and his staff was finally launched.

The new beta version of Myspace moves dramatically away from its roots as a social networking site and distances itself from Facebook by becoming a “social entertainment” hub aimed directly at the Gen Y audience.

It’s a major niche play, in an arena Myspace was already well known for–with an emphasis on sharing and discovering music, television, movies, games, videos and photos from within and without.

As I wrote:

“It is a bold, if risky, move, which could result in a dramatic decline of users or–despite the grim reality of second acts on the Internet–reset Myspace to begin a new cycle of growth.”

Jones, a longtime digital entrepreneur, talks about all this and more in a video interview I did Monday at Myspace’s San Francisco office:

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work