Kara Swisher

Recent Posts by Kara Swisher

Saving Myspace: CEO Mike Jones Talks About Rethink, Relaunch and–Fingers Crossed–Resurgence

Mike Jones is perhaps one of the nicer Internet execs out there.

But, after much management turmoil at Myspace, it turns out the CEO is also the last man standing at the News Corp. unit, as it finally rolls out a new version aimed at reviving the troubled site.

That happened last night, as the yeoman’s work–under heavy pressure and intense scrutiny from inside and outside–done by Jones and his staff was finally launched.

The new beta version of Myspace moves dramatically away from its roots as a social networking site and distances itself from Facebook by becoming a “social entertainment” hub aimed directly at the Gen Y audience.

It’s a major niche play, in an arena Myspace was already well known for–with an emphasis on sharing and discovering music, television, movies, games, videos and photos from within and without.

As I wrote:

“It is a bold, if risky, move, which could result in a dramatic decline of users or–despite the grim reality of second acts on the Internet–reset Myspace to begin a new cycle of growth.”

Jones, a longtime digital entrepreneur, talks about all this and more in a video interview I did Monday at Myspace’s San Francisco office:

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik