Facebook Ad Platform Buddy Media Links Up With WPP, Raises Another $5 Million

Buddy Media, which helps advertisers manage their presence on Facebook, has linked up with ad giant WPP: The ad holding company will hand over $5 million in cash to the start-up, and will make it a preferred vendor. WPP’s investment will get tacked on to a $23 million funding round Buddy Media announced earlier in the month.