LinkedIn to Add Recommendation Service

LinkedIn Corp. plans to launch a new recommendations service, which will allow the social network’s more than 80 million members to post reviews of products and services linked to their professional profiles.

Participation in the program is free and voluntary for companies, which would need to set up company profile pages and add products to be reviewed before users could leave a recommendation. The program has some 30 participating companies at launch, including JetBlue, Liberty Mutual Insurance, Microsoft Corp. and Harvard Business School Executive Education.

Participating companies will be able to review the recommendations, respond to them, and possibly delete frivolous ones, LinkedIn said.

The closely held company has in recent months been adding new functionality to its website to become a hub for the information that professionals need to do their jobs. “A big part of what we’re working to do is becoming the essential source of information for our membership,” said LinkedIn Chief Executive Officer Jeff Weiner.

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