The Ad Tech Boom, Explained
Either way, banker Terry Kawaja, whose Luma Partners makes money navigating the ad tech landscape, does a nice job of parodying it here.
Then again, if you’re familiar with any other overhyped industry jammed full of money and buzzwords, you can probably follow along just fine. (Couple of f-bombs here, so figure out on your own if this is work-safe or not):
*It’s a really good ad tech trade site.
**An ad tech pioneer who founded Right Media and sold it to Yahoo in 2007.
[Image credit: AMagill]