As promised, Twitter is now starting to throw paid ads into users’ streams and hoping not to cause too many ripples in the process. In an initial test with the 900,000 users of third-party client HootSuite, the ads–Promoted Tweets–will be inserted into users’ personal timelines when relevant, based on context and connections. Given the potential for rebellion, Twitter is assuring users its approach to the rollout will be “deliberate and thoughtful.”
Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Web Sites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other Web sites, and for clarity’s sake, all outside posts run against a pink background.
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Voices is edited by Beth Callaghan.
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