Casual Games Start-Up OMGPOP Raising a Serious Funding Round
Does the casual games boom have more life in it? Here’s another bet that it does: Investors are pouring more money into OMGPOP, via a round that could bring in more than $10 million for the game site.
The New York-based company is still closing the round, but I’m told existing investors Bessemer Venture Partners and Spark Capital will re-up, and that Softbank Capital NY will also come aboard. There’s at least one other significant investor likely to join, but I don’t have their name (feel free to tell me, though–I keep all correspondence anonymous: firstname.lastname@example.org).
OMGPOP has raised $6.5 million during its four-year history, which saw it start out as a sorta-dating site. But for the past few years it has focused squarely on free-to-play casual games, and has recently been trying to generate revenue via a freemium model, as well as some forays into advertising.
And like many casual games start-ups, it is getting a big boost by integrating its games into Facebook. It integrated with the social network this summer, and CEO Dan Porter says that move has doubled the company’s user base from three million to six million. Porter declined to talk about funding news.
Interest in casual games has sparked a flurry of deals in the past year, including Electronic Arts’ purchase of Playfish, Disney’s purchase of Tapulous and DeNA’s purchase of Ngmoco. But the big player remains Zynga, which is both tightly integrated with Facebook and often described as an obvious IPO candidate.