J.P. Morgan on Amazon's DVD-VOD Combos: Netflix Has Nothing to Fear

Amazon’s move today to expand its Disc+ On Demand offerings to 10,000 titles may help with the instant-gratification demographic, but the benefit to the company will likely be incremental, according to the collective wisdom of J.P. Morgan’s analysts. The appeal of the combo deal–which gives a DVD buyer immediate access to the movie online via Amazon Video on Demand–will be limited by Amazon’s relatively small footprint in the living room, the analysts said. And, they noted, “A single DVD purchase under the program costs, in most cases, more than a month-long Netflix subscription,” which offers thousands of titles for streaming.