Japan No Longer Home For Panasonic?

In Japan, if you buy a map of the world, it will probably have Japan right at the center–-with the Eurasia continent to the left, and the Americas to the right.

That’s what the world used to look like to the country’s electronics makers. But now, Panasonic Corp., like many of its Japanese peers, is drawing a new map.

“We now view Japan as just one of the regions of the world,” said President Fumio Ohtsubo at a press briefing in Tokyo last week. “We need to get rid of the notion of a ‘domestic’ market.”

As part of its new business plans announced last week, the company said it will do away with the current distinction between “domestic” and “global” segments of its consumer products marketing operations.

Even after a number of Japanese consumer electronics brands, like Sony and Panasonic, expanded globally and became household names around the world in the 1980s, Japan was always very much home turf, where they developed and manufactured most of their gadgets and appliances before shipping them overseas. And the country’s fairly large population of more than 120 million, its robust economy and the wealth of its consumers meant the domestic market was too important to ignore.

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »